The retail industry is about to experience another leap forward in terms of payments mobility and in-store experience. PIN on Mobile (PoM) has recently entered the UK and, unlike previous mPOS solutions, it enables cardholders to enter their PIN directly into the merchant’s tablet or smartphone, rather than an external device or dongle. This development enhances many of the common benefits of mPOS, including in-store productivity, improved customer experience and reduced costs.
There is no demographic being wooed by businesses quite like the millennials. The 18-29 generation is tech savvy, sophisticated, cynical, difficult to market to and, critically, the professionals and spenders of today and the future.
It is little surprise then, that publications are awash with articles and reports on how best to engage with this generation. A recent example here looks at what this generation supposedly wants from banking.
All very interesting and informative but one thing the article doesn’t cover is how the millennial generation like to interact, not just for banking but for commerce in general.
The answer is, unsurprisingly, online.
The largest mobile trade show of the year, the Mobile World Congress, is well underway in Barcelona with tens of thousands of visitors from 200 countries enjoying the wares and inventions on display.
As always the environment is alive with innovation. Technology giants like Samsung and Facebook are setting the scene with trends that will likely dominate the market in 2016. There are many eye-catching products on show with both new and established players striving to showcase their creations. This cradle of mobile technology now nurtures development way beyond the mobile itself, a clear indication of the far reach mobile now has into daily life.