PIN: From Brick and Mortar to Mobile
Are consumers comfortable with entering their card PIN into their mobile device to shop online?
With smartphone ownership in the UK exceeding 70%, smart mobile devices provide the potential to deliver ubiquitous services and reach to consumers. Consumers across the globe check their phones over one billion times per day viewing social media, reading news, playing games and, relevant to this survey, engaging in financial transactions from shopping and gaming to banking.
The question, however, are consumers ready to use their known and trusted card PIN on their smart mobile devices when paying online just as today in the brick and mortar environment? This fascinating survey explores this concept and in short, the answer is a resounding yes