MYPINPAD Launches Global ‘I Love SPoC’ Campaign with Exclusive London Event
The global leader in secure customer authentication solutions, MYPINPAD, last week firmly took the reins in educating the wider fintech market about a new global opportunity in mobile payments. The business kicked off its industrywide ‘I Love SPoC’ campaign at a private event on Thursday 13th February at Level 40 of the iconic Gherkin in London.
Launched the day before St Valentine’s Day, the aptly named ‘I Love SPoC’ initiative has been designed to inform the payments industry, and other related sectors, of the benefits SPoC can offer. Put simply, how everyday smartphone and tablet devices are now able to take card payments simply and securely, and single-purpose POS devices could be a thing of the past.
Having been amongst the world’s first to achieve certification for its innovative SPoC-approved technology for iOS, MPP mPOS, MYPINPAD was perfectly placed to host this industry event. Its PIN on Mobile solution is a major enabler for the predicted expansion into the number of payment acceptance devices globally.
The unique event brought together industry leaders to discuss how the PCI Security Council’s SPoC certification and just published CPoC (tap on phone payment) will benefit acquirers, PSPs and merchants of all shapes and sizes globally. This was highlighted through a series of presentations from industry specialists on the many benefits of PIN on Mobile and tap on phone, followed by hands-on demonstrations of MPP mPOS and MPP SoftPOS. The demos were brilliantly received by attendees and left a great impression that showed the valuable application of the capabilities of this technology for all merchant sectors: micro-merchant to tier 1 retailers.
Nigel Dean, Head of Marketing at MYPINPAD, says: “One of the founding principles of MYPINPAD is to promote authentication on everyday smartphones and tablets. Seen by many in the industry as the founder of PIN on Mobile we predict out technology to be deployed across the globe in the coming year. We’re proud to not only be playing a major role in showcasing the benefits that SPoC and CPoC offer, but also to be highlighting our own technology with those that the solution will benefit the most.”
“The Gherkin was the perfect location to hold this important event” continues Nigel. “This iconic piece of British architecture overlooks the epicentre of the UK’s payment industry in London. It perfectly reflects how SPoC and CPoC will overlook and revolutionise every aspect of payments going forward to help the industry to embrace a new age of security.”
To find out more about MYPINPAD and the I Love SPoC campaign, click here: https://www.mypinpad.com