Consumer Security Compromised in Favour of User Experience

 MYPINPAD announces new campaign to explore how consumers feel about convenience versus security in online commerce.

LONDON, UK. August 9, 2016; MYPINPAD, an enabler of multi-factor authentication for touchscreen devices such as mobile phones and tablets, is being asked whether the digital commerce industry has compromised consumer security in favour of user experience.

Recent news reports about increased levels of fraud across the likes of Amazon Prime, Uber, eBay and Vodafone have opened up the debate.  Are the rising fraud levels attributable to the ‘fragmented’ approach that the fintech industry takes in dealing with fraud? Have we reached a tipping point? Would consumers feel more positive about a brand that proactively seeks to protect them, adding multi-factor, transaction appropriate security for online transactions?

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MYPINPAD appoints Morten Hofstad as Head of Asia Pacific

LONDON, UK. 2 June 2016 MYPINPAD, UK based technology company which enables multi-channel and multi-factor authentication via the Cardholder PIN, has today appointed Morten Hofstad as Head of the Company’s Asia Pacific business.

The appointment comes at a key stage in the Company’s global business development and signifies MYPINPAD’s investment in appointing a team of industry leaders. Morten brings over 15 years of experience spearheading business partnerships within mobile payments, electronic finance services and new technology across Europe, MENA, Africa and Asia to MYPINPAD’s senior leadership team.

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LONDON, UK: 23th February 2015 – MYPINPAD, UK based technology company which enables multi-channel and multi-factor authentication via the Cardholder PIN has appointed a new Head of Global Partnerships, Dheeraj (DJ) Ahluwalia.

The appointment signals an exciting period of growth for the business. Following the announcement of a partnership with VocaLink late last year, MYPINPAD is poised to announce a series of significant deals and deployments throughout 2016. DJ joins the business at this pivotal time bringing 25 years of experience and relationships in banking, payments and insurance, offering his experience as a leading digital banking and payments strategist for multi-national organisations. Read more


LONDON, UK, 23rd November, 2015 –  MYPINPAD, a UK based technology company which enables multi-channel and multi-factor authentication via the Cardholder PIN, announces a new partnership with VocaLink, the international payments provider, to bring their PIN based authentication solution to digital commerce applications.

VocaLink, a driving force in UK payment processing innovation and the chosen provider of three principal UK payment transaction services (BACS, Faster Payments Service and the LINK ATM Service) has recently completed successful proof of concept trials with MYPINPAD, leading to the execution of a five-year agreement.

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Survey reveals consumers trust the familiarity of PIN for online authentication

MYPINPAD today announces the initial findings from its exclusive Mobile PIN authentication survey. The unique online consumer study sought to understand consumer attitudes to combining cardholder PIN with mobile authentication for online payment.

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Industry Luminary Phillip Dunkelberger Joins MYPINPAD’s Board

LONDON, UK, 3rd August 2015 – MYPINPAD, the world’s first consumer authentication company set to deliver multi-channel and multi-factor authentication via the Cardholder PIN, is pleased to announce the appointment of Phillip Dunkelberger to its Board, effective immediately.

Phillip is an IT industry luminary with more than 30 years’ experience. He is best known for his role as co-founder and CEO of PGP Corporation, the leader in the Enterprise Data Protection market, until it was acquired by Symantec in 2010. In 2013 Phil became CEO of Nok Nok Labs, a founding member of The FIDO (“Fast Identity Online”) Alliance, an industry consortium supported by Google, Intel, MasterCard, Microsoft, PayPal, Samsung and Visa. This coalition was launched to change the nature of online authentication by developing technical specifications that define an open, scalable, interoperable set of mechanisms that reduce the reliance on passwords to authenticate users.

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MYPINPAD on the Future of Payments Report

In May this year, MYPINPAD was proud to be associated with Raconteur’s in-depth survey of the Future of Payments. In an industry as fast moving as ours, debate and analysis of trends is to be welcomed and encouraged.

Leading payments players such as HSBC, VocaLink and the Payments Council discussed their own visions of the future of payments and while there is disagreement of how to get there, it is agreed that the future will be digital and ‘on-the-move’.

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MYPINPAD appoints Leading PR agency for 2015 growth

LONDON, UK, 22 December 2014, MYPINPAD, the next generation of secure payment authentication, has today announced the appointment of the payments industry’s leading PR and communications agency SkyParlour. This significant move will see award-winning SkyParlour support MYPINPAD’s expansion and further establish the company as a key player in the industry.

MYPINPAD has gained significant global support within the traditional and emerging payments ecosystems. Progressing its commercial strategy to deliver ‘authentication as a service’, MYPINPAD will continue to provide a comprehensive programme of industry insights and demonstrate how MYPINPAD addresses the need for greater security in the rapidly growing digital commerce arena.

David Poole, Business Development Director, MYPINPAD said, “We are excited about our expansion plans for 2015 and we wanted a PR partner that understands the payments, retail and security sectors. SkyParlour was the obvious choice. We look forward to working closely with the SkyParlour team to ensure we maximise our successes and growth opportunities”.

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MYPINPAD becomes the first ‘connected’ member of Vendorcom






LONDON, UK, 16 December 2014, MYPINPAD, the next generation of secure payment authentication, has today become the first member of Vendorcom’s new ‘Connected’ membership tier. Vendorcom is a pan-European membership organisation which connects all stakeholders in the payments industry. By committing to this higher level of membership in Vendorcom, MYPINPAD is stepping up its involvement in the payment community, demonstrating confidence in its innovative solution and a definite strategy for success.

David Poole, Business Development Director, MYPINPAD said, “As part of the process of integrating our pioneering authentication technology into the global payments community, we are keen to maintain our alignment with the industry’s thought leaders. We are looking forward to being a ‘Connected’, active member of Vendorcom.”

Vendorcom now offers a range of membership opportunities with the Connected tier providing the strongest opportunities for engagement with potential customers and one of the most supportive for MYPINPAD’s full industry launch in early 2015. Vendorcom brings together one of the most extensive and relevant networks of payment industry leaders and potential partners to boost the innovative new company.

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Press Release 06 October 2014

MYPINPAD has been shortlisted for Showcase Innovation Pitch at Merchants & Payments Conference 2014

The Showcase for Innovation is designed to bring the conference delegates some of the brightest and best innovators in the retail payments world. MYPINPAD will describe how they bring the security and benefits of PIN authentication to the digital commerce marketplace. Using their unique and patented process MYPINPAD will demonstrate some of the options for the developing mobile channel checkout and how their process compliments and optimises a 3DS type solution for an easily understood, easily used secure mobile checkout.

The important annual conference is being held at The Crown Plaza London – The City on Tuesday 21st and Wednesday 22nd October 2014.

The conference which has the sub title
The New Ecosystem for Frictionless In-Store, Online & Mobile Retail Payments is organised by ICBI events. For further details please refer to the shows official web site