Card payment acceptance
Consumers are carrying less cash than ever before. This poses a challenge for the five million small merchants in the UK that are still unable to accept card payments. They risk losing sales as cashless consumers often abandon their shopping if the merchant is unable to accept card payments.
This issue has spurred a lot of competition to deliver a new generation of versatile payment technologies. However, with many new solutions coming in to the payments market confusion has crept in regarding terminology and the benefits of different technologies.
Pin on Mobile and PIN on Glass are not the same:
A case in point is the conflation of the terms “PIN on Glass” (PoG) and “PIN on Mobile” (PoM). I often see the terms incorrectly treated as synonyms, as if the technologies they describe are essentially the same thing – which they are not.
PoG and PoM are distinct technologies, with their own features and benefits. Failure to understand the differences between them could mean merchants may not get the payments solution that is right for their business.